Usually, around now we are describing this time of year as of January 50th because it seems to be going by slowly. I’m attributing the quick feel of January 2021 to the pandemic and that we are in reality entering January 382nd.
Let’s talk marketing. This month’s message was inspired by a recent sermon at my church. It dealt with the terms; Intentional, Relational, and Formative. I started to think of these two terms and where I could apply them in different parts of my life both personally and professionally which led to a few thoughts below.
So, let’s take a brief look at marketing through these three lenses:
Intentional: Done with purpose; deliberate. Marketing in its most pure form is done intentionally. You have a product or service, and the purpose of intentional marketing is to sell it.
Relational: Connecting two or more people or things together. We see a lot of relational marketing in our industry. Since we provide a service and not a widget our marketing efforts have to move beyond intentional. Traditional advertising does not work for us as well as interpersonal contact, so relationship development then becomes an important tool in our marketing toolbox.
Formative: Having a profound and lasting influence. Formative marketing is the difference-maker. We want to grow with our clients from the start of a project through the final phases. While it seems complex and maybe a stretch to call this a marketing tool, it is important to remember marketing continues well into the project. Our firms are extensions of our clients and the more a client knows and understands this, the more they will rely on our expertise which translates into more projects.
Firms that embrace marketing beyond the traditional intentional model are firms positioned for longevity. As always, I want to thank you for your membership and support of SMPS-KY. If there is anything I can do for you please do not hesitate to ask.
Lance Allison, President
2021 Public-Private Partnerships (P3) Panel
March 18 at 11:30 - 1:30 pm
11:30 – 12:00 – Networking and Welcome Address
12:00 – 1:00 – Panel Discussion
1:00 – 1:30 – Participant Q&A Session
Public-Private Partnerships (P3) gained strong momentum in 2016 in the Commonwealth with the passage of enacting legislation regarding P3 for projects at state and local levels. With funding becoming more scarce from federal partners, it’s vital that government agencies look to using all the tools afforded to them. These tools now include the possibility of a public-private partnership to fund critical infrastructure and economic/community development needs.
Jake Shirmer (Walker Group)
Casey Bolton (Commonwealth Economics)
Warren Rogers (Fmr. W. Rogers Company – WP3 Consulting)
Jason Halligan (Frost, Brown, and Todd)
Brad Thomas (East Kentucky Power Cooperative)
Thank you to this month's sponsor!
Stengel Hill Architecture is HIring!
Stengel Hill Architecture is hiring for multiple positions – ranging from Production Team Members to Registered Architects – in both our Louisville and Lexington Offices. We are a full service Architectural and Interior Design Firm specializing in Healthcare, Commercial and Higher Education Design. We offer our Staff exciting project-types, an energetic and employee-focused workplace and highly competitive compensation packages. Please contact [email protected] (Louisville) or [email protected] (Lexington) if you are interested in knowing more about the opportunities at Stengel Hill Architecture.
If you’ve seen an electric vehicle charger there’s a pretty good chance, Henderson Services installed it. You’ll find them at public parks, coffee shops, universities, parking garages and numerous other places around town. To date, we’ve installed nearly 60 EV chargers between Louisville and Central Kentucky. Just another one of the many services we provide for our customers. So, we thought it was about time we had one of our own. As of last week, we now have a Level 2 Clipper Creek Charging Station at our Louisville office. We partnered with Evolve Kentucky’s Adopt a Charger program to help expand EV charging infrastructure in Kentucky.
Take your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).
The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.
Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!
Q: Defines the tasks that must be accomplished to implement each strategy within the marketing plan and who will be responsible for accomplishing that task.
Find the answer below the SMPS contact information toward the end of the newsletter.
Make the most of your SMPS Kentucky membership -- Get Involved!
SMPS membership grows careers and creates business opportunities. Consider jumping onto a committee or joining the Board. Contact Dwayne Rice ([email protected]) or Lance Allison ([email protected]) for additional information.
SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
CPSM Sample Question Answer: