Let’s talk about consistency, our word for the month! We are working in unusual times and circumstances to say the least. In some ways our industry has weathered this virus better than others. That is not to say everything is coming up roses! But by and large infrastructure needs have continued to remain a priority in many areas.
When a crisis of the nature we are dealing with hits our industry, for the most part there will be two categories for a firm to fall into, the “Haves” or the “Have Nots”. Whether it is a global crisis like Covid-19 or a financial crisis locally, firms that remain consistent in their branding and messaging will find themselves more often than not in the “Haves” column.
An important reason to create consistent branding and marketing is building awareness. Clients are significantly more likely to do business with a brand they recognize for their consistent image and content schedule
Consistent branding creates trust. Clients are 71% more likely to do business with a firm they trust. Naturally, the quality of your firms work plays a major part in building that trust, but branding should also be given strong consideration in developing that trust.
Consistency in branding also makes you more memorable. The power of repetition will reinforce the trust you have built up with your clients as well as begin the journey of developing trust with new clients. The more often your brand messaging is seen, the more memorable your brand will appear.
As marketers and BDOs we understand this all to well. It is incumbent on us to make sure leadership in our firms also understand the importance of consistent branding initiatives. The days of traditional marketing and business development are over. The firms that are consistently staying ahead of the curve on the latest trends and communicating those are the firms that will always land in the “Have” column.
On the SMPS-KY front, a new year is upon us! Your Board of Directors will be meeting in September for our annual retreat. I want to assure you that we are going to work diligently to provide you with the top-notch professional development that you have come to expect. We will also be working towards what our networking opportunities will be as we continue to navigate the rules and regulations for in-person meetings. One thing I do know about this group, we will get creative!
As always, if there is anything I can do for you please don’t hesitate to reach out. You are the lifeblood of this organization and we truly appreciate your dedication through membership.
Lance Allison, President
IBC Special Inspections/Engineering Technician And Materials Tester
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Take your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).
The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.
Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!
Q: Determining how many man-hours are needed to meet production goals involves what type of management role?
A) Decisional role
B) Informational role
C) Budgeting role
D) Interpersonal role
Find the answer below the SMPS contact information toward the end of the newsletter.
Make the most of your SMPS Kentucky membership -- Get Involved!
SMPS membership grows careers and creates business opportunities. Consider jumping onto a committee or joining the Board. Contact Dwayne Rice ([email protected]) or Lance Allison ([email protected]) for additional information.
SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
CPSM Sample Question Answer: A) Decisional role