May 2020 Print

    President's Letter

    Greetings SMPS’rs!

    Wow what a ride so far. Who would have thought the landscape would be so different when we began 2020.  June 1st marks a time when many of us will be bringing everyone “back into the office” and moving away from telework.  When I reflect on the last two to three months one word certainly rises to the top. That word is “adapt”.

    As Marketers and BDOs we have certainly had to adapt.  Traditional marketing efforts have gone to the wayside as firms have had to rely more and more on alternative means of communicating their brand and service.

    When looking at it through the lens of SMPS-KY, adapting has been quite the journey. We pride ourselves on providing the best professional development opportunities in the country. SMPS-KY puts a great deal of emphasis on programing both in person and online.

    So, what did we do when we could not meet face to face? We adapted. Our Education Committee worked with our Programs Committee to bring quality programing online which resulted in the highly popular series by RedFox Media. The 7-part series “Boost Your Content with Video Marketing” has not only been a hit with our membership but with SMPS members from across the country. Chapters around the United States have opened their programing for free to members in other states and it has been fantastic.

    According to a poll by the Association of National Advertisers, since the World Health Organization assigned Coronavirus as a pandemic in mid-March:

    • 92% of enterprises had adjusted their marketing creative.
    • 46% agreed these changes had been “substantial”.
    • 42% had implemented “moderate” alterations.
    • 12% suggested any updates were “minimal”.

    Now more than ever in the A/E/C industry it is critical we adapt our thinking, our strategies, our general way of doing business when it comes to marketing. You have heard me say it over and over, the firms that are leveraging the latest trends and techniques in marketing and relationship development are the ones who are standing head and shoulders above the rest.

    SMPS-KY will always be there to help you achieve your goals both for yourself and your firm. When we can’t do it the traditional way we will adapt and find new ways. Thank you for remaining faithful in membership. We look forward to the day we can meet in person again. In the meantime, stay with us in our online delivery.

    If you ever need anything, please do not hesitate to reach out.



    Lance Allison, President


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    SMPS Class

    Boost Your Content with Video Marketing | Webinar Series
    Every Wednesday from 2pm-3pm | April 29- June 10

    Class 1 - What videos should I be making right now?
    Class 2 - What are the 3 big hurdles of video production?
    Class 3 - How do I come up with video ideas?
    Class 4 - How do I make my videos better?
    Class 5 - What platforms should I be posting videos on?
    Class 6 - How do I get my videos seen? 
    Class 7 - Answer the Public: If we see the value- Class series review

    Click to Register

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    Member News


    Harrison Kelly has joined BFW Engineering & Testing, Inc. as a Staff Geologist in our Geotechnical Department. Harrison graduated from Murray State University with a BS in Environmental Geology and a certificate in GIS.




    The Team at Lynn Imaging / Monster Color was able to produce and donate life-saving PPE Face Shields for Sayre Christian Village. Staff at long-term care facilities often do not have the same access to PPE as healthcare workers in hospi­tals, yet they protect the most vulnerable to COVID-19. 

    Lynn Imaging / Monster Color was inspired by SCV staff and their mission to provide hope, housing, and healthcare to 375 residents on campus. Monster Color had a limited supply of materials, but was determined to donate their first 100 face shields ever produced on-site to SCV's staff.

    Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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    CPSM Corner

    CPSMTake your marketing career to the next level!
    The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

    The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

    Q: What will a well-designed and implemented marketing plan do? 

    A) Determine the current level of client satisfaction
    B) Analyze the effectiveness of the firm’s past marketing efforts
    C) Analyze the effectiveness of the firm’s client relationship management system
    D) Focus marketing efforts to make effective use of a firm’s resources

     Find the answer below the SMPS contact information toward the end of the newsletter.

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    Calendar of Events

    Boost Your Content With Video Marketing
    10 Week Webinar Series | Every Wednesday, April 29- June 10 | 2-3pm

    The RedFox Video Marketing Webinar is a 7-week online course designed to show you how to use some of our strategies for writing, shooting, and editing video content to supplement your short form video marketing strategy, all from the comfort of your very own iPhone. Join Bryce and the Team at RedFox Media in this specialty course hosted by SMPS Kentucky. Register NOW!


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    Contact Us

    Make the most of your SMPS Kentucky membership -- Get Involved!

    SMPS membership grows careers and creates business opportunities. Consider jumping onto a committee or joining the Board. Contact Dwayne Rice ([email protected]) or Lance Allison ([email protected]) for additional information.

    SMPS of Kentucky
    P.O. Box 910833
    Lexington, KY 40591

    CPSM Sample Question Answer: D. Focus marketing efforts to make effective use of a firm’s resources

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