April 2020 Print

    President's Letter

    Greetings SMPS’rs!

    Well to say that things have changed since our last newsletter would be quite the understatement. Who would have thought our world would be turned so upside down just 3 months ago.

    As we find ourselves just a month or so into this new normal that is telework, I want to remind you that your SMPS Kentucky Chapter is here to serve. Much like marketing, the importance of professional development never goes away. We are blessed with a vast library of online learning tools for you to take advantage of that will help you sharpen your skills. SMPS National has also gone out of their way to provide online learning with no extra cost.

    I am so excited that RedFox Media has agreed to partner with us for a 7-part online series on how you can “Boost Your Content with Video Marketing”.  We are very fortunate they are sharing their expertise with us at NO CHARGE.

    As membership renewals come your way, I encourage you to stay with us, to keep striving to be the best marketer that you can be. I also want to point out our wonderful sponsors that are shown on the left side of the page. We could not do it without you and we are currently creating new ways to lift you up and give you exposure for your sponsorship.

    If I may borrow a daily statement from our Governor. “We will get through this; we will get through this together.

    Be on the look out for a video from our Supreme Leader and Consigliere Larry.

    Stay safe out there!

    Lance Allison



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    SMPS Class

    Boost Your Content with Video Marketing | Webinar Series
    Every Wednesday from 2pm-3pm | April 29- June 10

    Class 1 - What videos should I be making right now?
    Class 2 - What are the 3 big hurdles of video production?
    Class 3 - How do I come up with video ideas?
    Class 4 - How do I make my videos better?
    Class 5 - What platforms should I be posting videos on?
    Class 6 - How do I get my videos seen? 
    Class 7 - Answer the Public: If we see the value- Class series review

    Click to Register

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    Member News

    Announcing Our New Associates at RossTarrant Architects

    We are excited to announce the well-deserved promotions of four leaders at our firm. The following staff members have been named Associates:


    Michael Neureither, AIA, LEED AP has been with RossTarrant Architects for nearly eight years. A talented designer and project manager, Michael leads P-12 and higher education projects for clients in Kentucky and West Virginia.



    Chris Gipson, AIA, LEED AP BD+C joined RossTarrant Architects in 2006. A project manager with specialized expertise in dining space design, Chris works on higher education and P-12 projects nationwide.



    Brian Buckner, AIA, ALEP, LEED AP has been a member of the RossTarrant Architects team for 13 years. Brian’s passion for educational facility design led him to become the only Accredited Learning Environment Planner (ALEP) in Kentucky in 2019.


    Greg Hosfield, AIA, LEED AP BD+C joined RossTarrant Architects 8 years ago and has established himself as an exceptional project manager with a particular passion for athletics facility design. Greg’s work with both higher education and P-12 clients has made him an invaluable asset to the RTA team.

    We are extremely happy for all four of these professionals and look forward to seeing the results of their leadership in the years to come.

    The SMPS Board working with some fun new co-workers and workstations

    Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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    CPSM Corner

    CPSMTake your marketing career to the next level!
    The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

    The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

    Q: Which method of measuring customer satisfaction provides immediate results?

    A) Using existing business data
    B) Surveys/questionnaires
    C) Face-to-face interactions
    D) None of the answers are corrects

     Find the answer below the SMPS contact information toward the end of the newsletter.

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    Calendar of Events

    Boost Your Content With Video Marketing
    10 Week Webinar Series | Every Wednesday, April 29- June 10 | 2-3pm

    The RedFox Video Marketing Webinar is a 7-week online course designed to show you how to use some of our strategies for writing, shooting, and editing video content to supplement your short form video marketing strategy, all from the comfort of your very own iPhone. Join Bryce and the Team at RedFox Media in this specialty course hosted by SMPS Kentucky. Register NOW!


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    Contact Us

    Make the most of your SMPS Kentucky membership -- Get Involved!

    SMPS membership grows careers and creates business opportunities. Consider jumping onto a committee or joining the Board. Contact Dwayne Rice ([email protected]) or Lance Allison ([email protected]) for additional information.

    SMPS of Kentucky
    P.O. Box 910833
    Lexington, KY 40591

    CPSM Sample Question Answer: C. Face-to-face interactions

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