January 2020 Print

    President's Letter

    Greetings SMPS’rs!

    I rarely find myself at a loss for words but this month it seems the creative well has been running low. It must be a January thing which isn’t surprising seeing as how we are on day 83 of the first month of the year.

    The journey to write this month’s “words of wisdom” began with the simple Google search, “Why Professional Development Matters”.  I was somewhat taken aback the entire front page focused only on educators. I mean, I shouldn’t be surprised as I attend several expos a year where just such a thing is happening.

    It did get me thinking about it a little more. Do we place a premium on Professional Development? What does that look like? We know that our architects and engineers continually stay up to date on their certifications and will seek out additional opportunities. But as marketers in the A/E/C industry are we doing all we can to make Professional Development a priority.

    So why is Professional Development important to your career? A few points to consider.

    Professional Development:

    • Opens new opportunity.
    • Gives you a competitive edge.
    • Makes you confident.
    • Increases your level of productivity.
    • Makes you more effective and efficient.
    • Makes you versatile.
    • Increases awareness.

    Guess what? SMPS-KY can be a vehicle used for Professional Development. Whether it be webinars, monthly programs, or newsletters we have you covered. Work and life are hectic and busy. Taking time out to grow yourself professionally is critical not only for your success but the success of your firm.

    Be on the lookout for the invitation to the March QBS (Qualifications-Based Selection) Panel. This is shaping up to be one of the best we have put on. We have partnered with the KY Association of Counties for this to be a CE opportunity for elected officials.  We hope to both give you an opportunity to network with government decision makers and also educate them on SMPS and our industry.

    Wishing you the best,

    Lance Allison


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    Member News

    Matthew Vernon, S.I. joined the L.E. Gregg Associates team as a Project Manager this winter.  Vernon has over ten years of experience on diverse projects involving, earthwork, concrete, reinforcing steel, masonry, and structural steel. 

    His certifications and training give him an edge in various specialties including; special inspections, construction management, material testing and geotechnical laboratory testing.  Vernon will provide our clients with the technical knowledge and experience for every part of your project.


    Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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    CPSM Corner

    CPSMTake your marketing career to the next level!
    The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

    The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

    Q: What should the marketing professional do after a marketing plan has been developed and market research identifies a new market niche opportunity?

    A)  Prepare a news release identifying the market niche and announcing the firms intent to enter the new area of practice.
    B)  Announce the firms intent to enter the new area of practice to employees in an in-house newsletter.
    C)  Conduct additional research to identify other market niche opportunities before acting on the first one.
    D)  Inform management about the opportunity, and with management concurrence, bring about a new focus in the firms marketing materials.

     Find the answer below the SMPS contact information toward the end of the newsletter.

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    Calendar of Events

    February 5 | Webinar: How B2B Research Can Supercharge Your Content Strategy
    Lexington and Louisville. Kelly Waffle and John Tyreman explain the benefits of using market research in your content strategy—and several low-effort strategies you can use to get started today. Register NOW!

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    Contact Us

    Make the most of your SMPS Kentucky membership -- Get Involved!

    SMPS membership grows careers and creates business opportunities. Consider jumping onto a committee or joining the Board. Contact Dwayne Rice ([email protected]) or Lance Allison ([email protected]) for additional information.

    SMPS of Kentucky
    P.O. Box 910833
    Lexington, KY 40591

    CPSM Sample Question Answer: D) Inform management about the opportunity, and with management concurrence, bring about a new focus in the firms marketing materials.

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