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October 2018  

SMPS Class

Click here for more information and to register!

 


From our August 2018 program, How to Use Business Development as a Driver (Instead of a Passenger)

Megan Hogan, CPSM, Past SMPS KY President and Director of Marketing at Bell Engineering, on stage with Ben Gries, PE, LEED AP, President of Kerr-Greulich, sponsor of this program.

Kelly Riggs, founder of Business LockerRoom, led an engaging and informative session.

 

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Announcements

For more information, or to become a sponsor, CLICK HERE.

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Member News

Eric West has joined the Marcum Engineering, LLC team as a Mechanical Designer. Eric attended West Kentucky Community and Technical College and received his technical degree in mechanical drafting. He also attended Shawnee Community College and received his Associates of Applied Science. He has 20 years of construction and engineering experience.

Kim Pardue joined the BFW Engineering team as a Civil Designer. Kim attended Murray State University and graduated Summa Cum Laude with her BS in Engineering Graphics and Design. She has approximately 12 years of experience in transportation, civil site plan, and water/wastewater plans.

CMTA's Tony Hans and Brian Turner spoke in September at the 2018 Net Zero conference about how one Zero Energy school changed a school district's design goals. Their presentation focused on Discovery Elementary School in Arlington, Virginia, which was the district's first elementary school designed in the 21st century and is the largest Zero Energy school in the United States.

Ogden College Hall, Western Kentucky University’s new $48-million, 110,800-square-foot science laboratory facility, designed by RossTarrant Architects, just became the first project in Kentucky to receive the Shaw Contract Design Award. Ogden College Hall initially was selected from among more than 500 projects representing 36 countries as a Higher Education Category winner. The project then qualified to appear among 35 projects contending for the People’s Choice Award. Ogden College Hall received more public votes than any other project, making it the single winner in that category. This was the 13th year Shaw Contract has hosted this international awards program.

Ogden College Hall - RTA

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

 

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: A professional services marketer decides to respond to an RFP in order to position their firm for the next opportunity. This is flawed reasoning because:
A)   the client probably will ignore your proposal since they don't know you.
B)   it just skews your hit rate in a negative manner.
C)   you'll have to authorize overtime to do a credible job.
D)   a proposal is not the right tool to position your firm.

Find the answer below the SMPS contact information toward the end of the newsletter.

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Mark Your Calendar!

SMPS KY Events Calendar

October 11 | 12:30 PM to 4:00 PM | SMPS Program: Photography Prowess: Hands-On Training. Will be followed by a Networking Event. Lexington, KY. Click here for more information and to register!

November 08 | 1:30 to 4:00 PM | SMPS Program: Emerging Markets Panel. Join us as panelists address the current and future trends associated with Kentucky's emerging markets. More information coming soon!

January 10 | 1:00 to 4:00 PM | SMPS Program: Facilitation Meets Play: Strategic Planning. Take strategic planning to the next level using Lego Serious Play, a hands-on approach that breaks down communication barriers and delivers results. More information coming soon!

January 18 | 9:00 to 1:00 PM | InDesign Training: Take Your Marketing Materials to the Next Level. LIMITED SEATS! Whether you are a beginner or an InDesign aficionado, this class is for you! Learn tips and tricks to improve workflow, enhance graphics, and streamline development of your proposals and marketing materials. More information coming soon!

February 28 | 1:00 to 4:00 PM | BD University #1: Presentation Skills. Whether speaking one-on-one with a colleague, conducting a formal project interview, or engaging clients at business development meetings, your presentation skills and body language can make or break your message. More information coming soon!

March 21 | 1:00 to 4:00 PM | SMPS Program: Higher Education Panel. From funding mechanisms to solicitation preferences, the landscape has shifted in Kentucky's Higher Education market. Join SMPS KY as we discuss current and future trends directly with some of the Commonwealth's premiere universities and colleges. More information coming soon!

April 25 | 1:00 to 4:00 PM | SMPS Program: Hemp Industry Impacts in Kentucky. The next agricultural boom or economic bubble ready to burst? Join SMPS Kentucky as we discuss specifics surrounding growth of the hemp industry and how it will impact Kentucky's AEC Market. More information coming soon!

May 16 | 1:00 to 4:00 PM | BD University #2: Building Relationships and Leveraging Your Network. Relationships are the most powerful tool any AEC marketer or business developer can possess. Join SMPS KY as we learn how to strengthen those connections and leverage the networking opportunities in front of us. More information coming soon!

June 27 | 1:00 to 4:00 PM | SMPS Program: Economic Development Panel. Public Private Partnerships (P3) have gained traction in the AEC Industry and seem to be here to stay. Join SMPS KY as we dive into P3s and other factors driving Kentucky's economic development climate. More information coming soon!

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List of Officers

President
Dwayne Rice [Henderson Services]

President-Elect
Lance Allison [BFW Engineering & Testing]

Treasurer
Jamie Draper [CMTA, Inc.]

Secretary
Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
www.smpskentucky.org

 
CPSM Sample Question Answer: D) a proposal is not the right tool to position your firm.

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