July 2018  

President's Letter

Megan Hogan

Work-Life Balance –
What's that?

It’s finally here, sweet summertime! The hot, muggy days and warm summer nights we wait for all winter. I really want to be poolside somewhere with a cold drink in my hand, but I find myself busier than ever at the office. If you’ve seen me of late, please excuse the permanent dark circles under my eyes (who needs sleep, anyways) and if I seem hurried moving from one thing to the next, please know it is no reflection of the task at hand.

It never fails that each spring and summer things seem to ramp up. Whether it be the number of proposals coming in or trade show season hitting full swing, one thing is certain, it’s busy! So how can we keep a good work-life balance when it seems work is taking over? Marek Struszczyk, Co-Founder of Healthy Managers, has six tips to achieve the perfect work-life balance.

  1. Identify your imbalanced areas – Which areas need more attention? Are there areas that you can pull from to balance things out? Life is an ebb and flow, so constantly evaluating where your attention is, where it is lacking, and adjusting accordingly is important. This isn’t a one-and-done task, so make sure that you are frequently taking a look at your responsibilities and how you can shift your efforts.
  2. Set new life priorities – If things aren’t working, evaluate your priorities. What was important to you a year ago may not make the top of your list now. It may be time to change things up. If that’s the case, set specific, achievable goals and make a plan to accomplish them.
  3. Slow down – You are not a robot. You cannot operate 24/7/365. If you burn yourself out, you can’t take care of work or life, much less balance them out.
  4. Adapt – This goes hand-in-hand with setting new priorities. Sometimes our plans just may not be feasible. That’s when you take a realistic look at options and set a new course. Try to go with the flow when possible, just make sure the flow isn’t carrying you away!
  5. Simplify – Even though I feel like we are never home, it never fails that my house just seems to attract clutter. Work and life are no different. Take a moment to sort through things. Identify what is a necessity and keep it and remove what isn’t.
  6. Delegate – I know, I know…Type A people have a hard time realizing that they aren’t the only ones capable of doing something. We are all guilty of this, myself included. It is ok to ask for help though. Similar to simplifying, identify what tasks that are necessary for you to complete, and those that can be handled by someone else.

Sounds easy, right? I hope these tips help you when you’re feeling overwhelmed or like things are out of balance. And for those of you who have been complaining about the weather lately, just think, it’s only 151 days until winter.

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS July Webinar
All About Style: How to Create a Brand Manual and Writing Guidelines for Your Company

Wednesday, July 25, 12-1pm | $15
At Lynn Imaging (Louisville & Lexington)
Lunch from Panera Included

Does a non-standard company logo drive you bananas? How about company emails with a notebook paper background? Better yet, who loves when a variety of formats and editing rules are used? Every professional services firm has a unique style, yet very few have approved style guides.

Marketing and corporate professionals can be leaders in driving the creation of a company-wide style guide at their firms. It’s a great reference tool for all employees – from new hires, seasoned professionals, C-suite leaders, and technical and marketing staff.

Our May webinar will explore the various components of a style guide. Part I: Brand Manual focuses on graphic elements such as logos, colors, fonts, and formatting. Part II: Writing Guidelines are specific to each company’s communication style and will include an abbreviated reference list tailored for company use of acronyms, software, and industry terms (typically following AP Stylebook).

Session Learning Objectives
During this webinar, participants will:

  • Understand how to get started and develop a style guide at their firms. This includes key benefits applicable at all levels: marketing and technical groups, as well as leadership.
  • Discover the top reasons and selling points for a style guide at their firms.
  • Understand components and layout of a style guide as a final deliverable.
  • Through handout templates, develop a draft framework for their firm and priority levels for development and implementation.

Check the SMPS Kentucky website for registration information!


Coming Up....

Keep a lookout for information about our August program with Kelly Riggs founder of The Business LockerRoom. A thought leader in the fields of sales and leadership, Kelly is a two-time national Salesperson of the Year, a business performance coach, and author of two dynamic books.


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Member News

Megan Hogan, SMPS Kentucky President and Director of Marketing at Bell Engineering, recently passed the Certified Professional Services Marketer (CPSM) Exam, making her one of five professionals in Kentucky to hold this designation. Great job, Megan! We're so proud of you. Click here for more information about the benefits of being a CPSM.

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: What are the two major parameters for screening and classifying prospects?
A)   High-profile and capacity to do the job.
B)   Trustworthiness and quantity of work.
C)   Volume of work and compatibility with your firm.
D)   Financial history and DUNS rating.

Find the answer below the SMPS contact information toward the end of the newsletter.

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Mark Your Calendar!

July 25 | Noon - 1pm | SMPS Webinar: All About Style: How to Create a Brand Manual and Writing Guidelines for Your Company. Held at two Lynn Imaging locations: Louisville and Lexington. Check the SMPS website for details and registration information!

August 21 | Afternoon | Leadership & Business Development with Kelly Riggs. Details to come so check back soon!

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List of Officers

Megan Hogan [Bell Engineering]

Dwayne Rice [Henderson Services]

Jamie Draper [CMTA, Inc.]

Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591

CPSM Sample Question Answer: C) Volume of work and compatibility with your firm.

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