March 2019 Print

    SMPS Class

    Spring is almost here and to usher in the new season SMPS Kentucky is hosting a Higher Education Panel! Click here or on the link below for a complete list of panelists.

    SMPS Kentucky March Program

    Click here to register for the March 21st Higher Education Panel!

    Also, thank you to our March program Sponsor:

    CMTA Logo

    In case you missed it...

    Some photos from our fun and engaging February program with Jay McChord!

    Jay McChord SMPS Kentucky
    Jay McChord SMPS Kentucky

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    Member News

    CMTA welcomes two new employees to its Marketing Department: Catharine Gardner and Josh Depp. Catharine's primary role will be as a proposal writer and Josh will be working as a designer.  Catharine is a graduate of Western Kentucky University’s Broadcast Journalism programs.  Josh graduated from Georgetown College as a Business Communication major.  Both Josh and Catharine are located in the Louisville (Prospect), Kentucky office.

    Additionally, CMTA is expanding its operations with a new Boston Office. CMTA, one of the top 25 engineering firms in North America and the nation’s expert on zero energy design, has expanded its operations to Boston by acquiring Engineered Solutions, Inc. (ESI) of Natick. This joining of like-minded engineers who are dedicated to providing high-quality, client focused service will revolutionize the practice of engineering throughout the city and the Commonwealth of Massachusetts. Like ESI, CMTA has a strong background in health care and higher education. CMTA has designed some of the most energy efficient PK-12 schools in the United States including the first Zero Energy School in the country.

    Pete SzakBacon Farmer Workman Engineering & Testing, Inc. would like to announce that Pete Szak has joined their team as Senior Structural Engineer for their Lexington, KY office. Pete received his BS from the University of Illinois and his MS from the University of Kentucky. He is licensed as a PE and SE in 12 states and has nearly three decades of engineering experience.

    Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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    Center Stage

    Each month we highlight one of SMPS Kentucky's member firms. This month we're featuring  JRA Architects, highlighting their award-winning Louisville South Central Regional Library project.

    JRA ArchitectsJRA Architects
    JRA Architects
    JRA Architects
    JRA Architects

    Project: Louisville South Central Regional Library
    Completed: July, 2017
    Building area: 40,000s.f.
    Construction Cost: $12,200,000
    Sustainability: LEED Certified Gold
    Awards: 2018 American Architecture Award, 2018 AIA Kentucky Honor Award, 2018 American Libraries Library Design Showcase, 2018 Metal Construction News Judges’ Special Award
    Publications: Library Journal, November, 2018, American Libraries, September/October, 2018, The American Architecture Award Yearbook, 2018, Architecture Magazine online, Metal Architecture, October, 2018, Metal Construction News October, 2018 & November, 2018, Louisville Magazine September, 2018

    Built within the last remnants of a once vast urban forest, the Louisville South Central Regional Library provides over 100,000 nearby residents with an accessible, inviting, and healthy place to engage with a dynamic collection of hands on learning opportunities.  Design decisions were made to celebrate and protect the character and quantity of the existing trees. Over one third of the site was left completely untouched, allowing visitors to have an intimate view into the undisturbed forest.  Preserved trees in the midst of the parking area shade the pavement and building, as well as create a unique public gathering space beneath their canopy.  Specimen trees lost during construction were milled into lumber that is featured throughout the facility.

    The library is a vessel for daylight that aspires to dissolve into the surrounding forest. The stainless steel clad, street facing facades literally reflect the building’s surroundings, while the dark stucco clad forest facades fade into the tree shadows. Surfaces are folded and warped to introduce dynamic reflections and light gradients, as well as to define programmatic functions both inside and out. Color is used sparingly to highlight featured destinations, while lighting is playfully deployed to occupy the large volume overhead.  Most importantly, the facility’s intuitive wayfinding leads visitors through the building to a variety of reading and activity areas that celebrate the unique context, yet are rapidly adaptable as library services continue to evolve.

    Photography by Brandon Stengel, Farm Kid Studios.

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    CPSM Corner

    CPSMTake your marketing career to the next level!
    The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

    The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

    Q: The term market position refers to the:
    A)   external perception of the firm compared to its competition.
    B)   firm's perception of itself compared to its competition.
    C)   firm's percentage of market share.
    D)   market's response to economic fluctuations.

    Find the answer below the SMPS contact information toward the end of the newsletter.

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    Mark Your Calendar!

    SMPS KY Events Calendar

    March 21 | 1:30 to 4:00 PM | SMPS Program: Higher Education Panel. From funding mechanisms to solicitation preferences, the landscape has shifted in Kentucky's Higher Education market. Join SMPS KY as we discuss current and future trends directly with some of the Commonwealth's premiere universities and colleges. Click here for more information and to register!

    April 19 | 11:30am - 4:00 PM | Annual Keeneland Networking Event. Check back for details!

    April 25 | 1:00 to 4:00 PM | SMPS Program: Hemp Industry Impacts in Kentucky. The next agricultural boom or economic bubble ready to burst? Join SMPS Kentucky as we discuss specifics surrounding growth of the hemp industry and how it will impact Kentucky's AEC Market. More information coming soon!

    May 16 | 1:00 to 4:00 PM | BD University #2: Building Relationships and Leveraging Your Network. Relationships are the most powerful tool any AEC marketer or business developer can possess. Join SMPS KY as we learn how to strengthen those connections and leverage the networking opportunities in front of us. More information coming soon!

    May 18-19 | Preservation Kentucky's Tour 120. An exciting new statewide event designed to raise awareness of the importance of historic preservation to Kentucky’s communities, and raise funds to help the nonprofits that preserve, manage and showcase them. For more information, visit

    June 27 | 1:00 to 4:00 PM | SMPS Program: Economic Development Panel. Public Private Partnerships (P3) have gained traction in the AEC Industry and seem to be here to stay. Join SMPS KY as we dive into P3s and other factors driving Kentucky's economic development climate. More information coming soon!

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    Contact Us

    SMPS of Kentucky
    P.O. Box 910833
    Lexington, KY 40591

    CPSM Sample Question Answer: A) external perception of the firm compared to its competition.

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