Meeting/Event Information

How Digital Content Can Accelerate the Customer Buying Cycle

October 17, 2017
10:00 AM to 12:00 PM
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Builder's Exchange
2300 Meadow Drive
Louisville, KY 40218

The great thing about the internet is it is up 24 hours a day seven days a week. The worst thing about the internet is it is up 24 hours a day seven days a week. Is your website working for you? Join Forbes contributor Todd Earwood as he explains how to create content from the customers point of view.

You likely have been told for years that creating content to drive traffic to your web site will grow your business.  The problem is creating content is hard and the noise level online has only grown louder.  In this session, we will discuss how to look at content from your customer's viewpoint.  We will focus on what type of content you should create and which mediums should you use.  All this will lead us to how to tie it all down to the customer's buying cycle to help you actually grow.


10:00 am to 10:30 am Registration and Networking
10:30 am to 10:45 am Introducutions 
10:45 am to 11:45 am Presentation
11:45 am to 12:00 pm Questions & Announcements


Thank you to our October Program Sponsor, Bell Engineering

Speaker Bio

Todd Earwood is a serial entrepreneur who has built two marketing software companies and now runs a growth marketing agency.  

He is the Founder and CEO of MoneyPath Marketing, where he leads a firm of digital specialists helping companies to marry the efforts of marketing and sales to grow revenue.  The average client doubles their revenue during their tenure with MoneyPath.  

In the past year, he has been recruited by Forbes to contribute marketing content and by Hubspot to be an agency partner.

Todd believes you must never stop learning.  He has spent more than $250,000 on himself and his team in the past three years on professional and personal development.  The team is constantly honing it's skill by not only practicing, but learning from conferences, online education, business coaches and seminars.  The priority of learning helps the team stay ahead of "what's coming next" and adds value to clients to identify new opportunities.

Todd is a native of Murray, Kentucky and has lived in Louisville for the past 18 years.  He and his wife, Janelle, are the proud new parents of their first child, born in May.


Continuing Education Credit Available

Please don’t forget to let Peggy Workman know if you need CEU credits.

Cancellation policy: Cancellations must be made at least 24-hours prior to the meeting to be eligible for refund.  

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$25.00 Members

$25.00 Co-Workers of Members / Members of Other Chapters

$50.00 Non-Members

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