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May 2018  

President's Letter

Megan Hogan

My mom was right (shock, horror, gasp!), I do not know it all

If you’re like me, growing up was somewhat of a battle. As a willful child, I spent my time trying to convince my mom that no, I didn’t need her advice, because yes, I knew everything. She spent her time reminding me that as a matter of fact no, I did not know everything, and so on and so forth. Contrast that with the beginning of my career in the A/E/C industry over seven years ago. I quickly realized that even with several years of marketing and business development experience under my belt, I knew nothing! Sure, I had experience with responding to Requests for Proposals, and I had even spent time selling a service rather than a product, but I had much to learn.

I quickly sought out mentors within my firm. These were colleagues that I could observe and ask questions of, and those that I trusted to bounce ideas off of as I navigated this new field. These people were critical in my early development and still play a huge role in my continued growth today. I also decided that I needed to participate in SMPS. Unfortunately, I always found an excuse to miss the monthly programs. I had a deadline or I just couldn’t get out of the office today. Let’s be honest, most of the time it isn’t about not having the time, it’s about not making the time. And to be more honest, I may have even been a little intimidated – not just about the fact that I didn’t know anything, but also that I didn’t know anyone.

One day a fellow SMPS-er reached out to me and asked if I would be interested in serving on the SMPS Kentucky Board. I was taken aback at her question. I was still fairly new to the industry, hadn’t really been involved to-date, and continued to believe that I didn’t know anything, or anyone. She assured me that all of those things were ok, and that it would be time well spent. I thought long and hard about whether it was the right fit. What could someone that didn’t know anything offer their peers? Selfishly, I decided to view this as an opportunity. Even if I didn’t have anything to bring to the table, imagine what I could learn from this group of A/E/C professionals. I also knew that if I made a commitment to serve on the Board, it would develop into a commitment to attend monthly programs and networking events as well, my original goal.

Fast-forward to today, and I am serving my fourth year on the SMPS Kentucky Board, as President nonetheless. When I took that chance of jumping in over my head, I found the most welcoming group of marketers and business developers. From beginners like myself, to tenured authorities on all things A/E/C, each one has helped to further my abilities year after year. Even with all these resources, I still don’t know it all. As I continuously seek out opportunities to learn and cultivate my strengths, I find new ways that I can benefit my firm. I also find myself in the mentoring role, which has led to an entirely new facet of personal and professional advancement.

In closing, I would like to apologize to my mom. It may have taken me several years to admit it, but you were right. I don’t know it all, and I’m constantly pleased at what I can discover if only I have an open mind and listen to what others have to offer.

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS Class

SMPS ClassHealthcare Roundtable

Wednesday, May 23, 2018
1:30 to 4:00 PM

Back by popular demand, the SMPS healthcare roundtable is structured to give participants access to our featured panelists in a small group setting. You’ll have the opportunity to discuss the latest trends in design and construction within the healthcare industry. Afterwards join SMPS Kentucky for happy hour.

PANELISTS
David Boome, System Director, Design & Construction, Norton Healthcare
Andy Woommavovah, Facilities Management & Construction Services, Catholid Health Initiatives, Elizabethtown, KY
Finalizaing additional panelist(s)

AGENDA
1:30 - 2:00 pm: Registration
2:00 - 2:15 pm: Welcome & Panel Introductions
2:15 - 3:30 pm: Roundtable Discussions
3:30 - 4:00 pm: Q&A / Announcements

LOCATION
Louisville, KY (exact location TBD soon!)

SPECIAL THANKS TO OUR PROGRAM SPONSORS

CMTA Logo  

Click here to register!

 



Stay Tuned....

For our June Class, a Full-Day Program on Adobe CC InDesign, Photoshop, and Illustrator with trainer Claudia McCue. The session will be held at New Horizons Learning Center in Louisville, KY.

Details coming soon, so click here to visit the SMPS Kentucky website and check for updates!

 


 

2018 SMPS Keeneland Networking Event

SMPS KY Keeneland

We had a beautiful sunny day for SMPS Kentucky's inaugural networking event on The Hill at Keeneland. Above are Henry Frondorf (L) and Mario Cannon (R) of Lithko Restoration Technologies, champions of the 1st Annual SMPS Keeneland Cornhole Tournament!

 

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Announcements

SMPS Foundation Chapter Challenge

The SMPS Foundation is a not-for-profit 501(c)(3) organization established by the Society for Marketing Professional Services in 1992 to promote research and education that advances the body of knowledge in the field of professional services marketing.

Their current project is focused on Understanding the Neuroscience Behind Client Decision-Making and How It Can Be Applied to Marketing and Business Development. The Foundation hired a researcher dedicated to this project and results will be shared at Build Business.

They are challenging each chapter to participate in the Chapter Challenge to help fund their important research. All contributions on behalf of a chapter will be recognized at Build Business and on the SMPS Foundation website, with a goal of 100% participation.

If you would like to contribute, you can click below

MAKE A DONATION

or donate through their TEXT2DONATE program by:
• Texting the word Give to 703.991.6181,
• Following the prompt to provide the amount of your donation, and
• Registering your credit or debit card (first time only).



SMPS Scholarship

We're giving away a $1,000 scholarship to an eligible Kentucky college student pursuing marketing, public relations communications or a related field who meets the following criteria:

Eligibility
The successful applicant will:

  1. Be enrolled in a Kentucky college or university as a junior or senior in Fall 2018.
  2. Be pursuing a major in marketing, public relations, communications, or a related field.
  3. Maintain a 3.0 GPA or above.
  4. Be a full-time student (12+ hours).

Application Requirements
To qualify, applicants must submit the following no later than May 19, 2018:

  1. Fully completed scholarship application (click here to download).
  2. Resume detailing the following: Education history, employment history, personal achievements, awards, honorary societies, extracurricular activities.
  3. Official university transcript.
  4. Letter of recommendation, including contact information. (Suggested references include teachers, employers, clergy, etc.)
  5. Personal statement regarding why you are pursuing a degree and career in marketing. Include information about you, your personal experiences, and specific interests related to the A/E/C industry or marketing (500 words maximum).

Deadline: Saturday, May 19, 2018

Contact Terri Albert of Whittenberg Construction (terri@wccbuild.com) with any questions. The successful applicant will be notified no later than July 1, 2018. Click here for a PDF of the instructions and application.

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Member News

Congratulations to Lynn Imaging's President Mike Carter who was named recipient of the 2018 Mike Duff Award, an International Award honoring a high achieving professional for outstanding leadership, dedication, and loyalty to ReproMAX Partner companies and the industry. According to Mike, "I was honored to receive the Mike Duff award. I knew Mike for many years and always admired his devotion to our industry. For my peers to give me an award in his name is very special." Lynn Imaging is a Construction Information Management company. Their customer driven and intuitive technology solutions coordinate and simplify the management of project information. This results in accelerated project timelines, streamlined project communication and organized workflow and documents for their clients. Founded in 1946, Lynn Imaging has been steady in its commitment to customer service and providing the latest technology to clients.

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Center Stage

Each month we highlight leadership from SMPS member firms. This month we're talking to Mike Carter, President of Lynn Imaging.

Mike Carter Lynn ImagingMike Carter
President
Lynn Imaging

What's the most interesting thing about you that we probably wouldn't guess or know?
I am an avid bass fisherman. Each year I will fish lakes from Michigan to Florida. The longest trip I have made is to Lake Comendero Mexico where I caught my largest bass to date, 12 lbs, 3 ozs.

Why Construction Information Management? What inspired you to pursue this career?
I started my career in the Blueprint industry in 1972 while finishing a business management degree at UK. We purchased the business in the late 70s, and I have been managing construction documents since.

How has the profession changed since you started? How do you see the field changing over the next ten years?
Tremendously. I have worked through three generations in construction prints... Blueprints, Diazo Prints and Toner-based copies. Working with managing construction documents in a digital world, I see it evolving into a full digital experience providing more current and accurate data in less time.

What advice do you have for aspiring construction information managers?
To manage construction information you have to fully understand construction information. There are numerous institutions and online classes teaching Construction Project Management. I would advise those interested to get involved in a program. A perfect example is the Construction Specification Institute (CSI), Construction Document Technologist (CDT) certification which many on the Lynn staff hold.

What do you believe sets Lynn Imaging apart?
Our business philosophy of treating staff, vendors and clients the way we would want to be treated has been in place for 72 years. Our goal is to provide excellent, knowledgeable service while being on the cutting edge of technology.

What is your ultimate goal when it comes to your services?
We currently offer print devices, software and staff to completely manage construction document management from design to closeout. We want to allow our clients to concentrate on other tasks and their principal roles while we keep everything organized, up to date and consistent. Saving clients the expense and hassle of managing document flow internally is our ultimate goal.

What is the number one challenge you face in marketing your company?
"I didn't know you did that." While offering all the services I have mentioned, we hear daily that a client is having a problem and after dealing with us for years they had no idea we could solve it.

How does membership in SMPS benefit Lynn Imaging?
Many of our clients are SMPS members. Lynn Imaging believes in contributing to the success of the business and communities we serve. It is a team effort that is beneficial for all involved.

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Membership

Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities


The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: The fundamental principle implicit in the concept of networking is:
A)   With whom do my competitors work?
B)   How can I best gather information about a prospective client?
C)   How can this person help me?
D)   How can I help this person?

Find the answer below the SMPS contact information toward the end of the newsletter.

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Mark Your Calendar!

May 23 | 1:30 - 4 pm | SMPS Class: Healthcare Panel. Louisville, KY. Click here for more information and to register!

June 20 | 9am - 4pm | SMPS Class: Adobe CC InDesign, Photoshop, and Illustrator Training with Claudia McCue. New Horizons Learning Center, Louisville, KY. Details to come so check the SMPS Kentucky website for updates!

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List of Officers

President
Megan Hogan [Bell Engineering]

President-Elect
Dwayne Rice [Henderson Services]

Treasurer
Jamie Draper [CMTA, Inc.]

Secretary
Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
www.smpskentucky.org

 
CPSM Sample Question Answer: D) How can I help this person?

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Classified Ads

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