April 2018 Print

President's Letter

Megan Hogan

We're All a Little Mad

They say the definition of insanity is doing the same thing over and over again and expecting different results. First off, I’d like to know who “they” are and how “they” know so many things. Second, “they” do have a point. Why, then, do we find ourselves utilizing the same proposal content or marketing tactics if they haven’t proven effective? Sometimes we have multiple deadlines and are scrambling to get things out of the door. It could be that there is resistance from somewhere within our organization to change the way we approach things. Whatever the reason, it’s our job as marketing and business development professionals to continue to push ourselves and our firms. The production of better materials starts with us. As does recognizing that something isn’t working, and reevaluating and developing improved methods.

This is especially true when entering a new market or when the number of offices you are responsible for supporting grows. The way you’ve always done things may not cut it anymore. That’s exactly where I found myself over the course of the past year. Our firm is growing, which is great! But we are growing in a new area which means new clients, new competitors, and the need for a different way of doing things. As we pursued new opportunities, it became clear that our typical approach would not lead to the success we needed to support this new endeavor. Instead of stubbornly pushing forward, we acknowledged that we needed to change it up, and that’s what we did.

We also found ourselves in a situation where it was necessary to redesign of all of our marketing materials. We had spent a lot of time and effort on the current design, and it was frustrating to have to scrap it and start back at square one. However, with elements too similar to a new competitor's, it would not have made for a great introduction into a new market. Begrudgingly, we started the redesign process and came up with a new layout. To our surprise, we actually love the new design better than the old one! This ended as an opportunity to improve something we wouldn’t have otherwise accomplished had we just continued utilizing the previous design.

The nature of this business can be maddening. Markets, business models, and procurement practices are constantly changing and it can seem like we spend all of our time just keeping up. But there is something so rewarding about identifying a problem, brainstorming possible solutions, and seeing whatever idea you implement directly affect your firm’s success rate. While doing the same thing allows us to remain in our comfort zone, the real fun lies in challenging yourself to find a new, and better, way.

Megan Hogan [Bell Engineering], SMPS President 2017-18

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Keeneland logo

Join SMPS KY on the Hill
Friday, April 20, 2018

Join SMPS for a new spin on our annual day at the races! This regional networking event will take place in a private tent located on "The Hill”, Keeneland’s tailgate area. Each registration includes a catered BBQ lunch and drinks (beer, wine and soft drinks will be provided). Once on The Hill, you can watch and wager on Keeneland's live races shown on the jumbo screen TV and/or play cornhole while catching up with your colleagues.

This event is come and go as you please, so feel free to join in the fun as it suits you throughout the day.

11:00 am - 4:00 pm - Tent available in tailgate area (just past Keene Barn)
11:00 am - Gates to Grandstand, Clubhouse & Track Open
Noon - 1:30 pm - Lunch available at tent in tailgate area
1:05pm - First post time for races (Races run approximately every 30 minutes. Bets can be made in tailgating area.)

$40 for SMPS members, $50 for non-members

Click here for details and to register!


SMPS Scholarship

We're giving away a $1,000 scholarship to an eligible Kentucky college student pursuing marketing, public relations communications or a related field who meets the following criteria:

The successful applicant will:

  1. Be enrolled in a Kentucky college or university as a junior or senior in Fall 2018.
  2. Be pursuing a major in marketing, public relations, communications, or a related field.
  3. Maintain a 3.0 GPA or above.
  4. Be a full-time student (12+ hours).

Application Requirements
To qualify, applicants must submit the following no later than May 19, 2018:

  1. Fully completed scholarship application (click here to download).
  2. Resume detailing the following: Education history, employment history, personal achievements, awards, honorary societies, extracurricular activities.
  3. Official university transcript.
  4. Letter of recommendation, including contact information. (Suggested references include teachers, employers, clergy, etc.)
  5. Personal statement regarding why you are pursuing a degree and career in marketing. Include information about you, your personal experiences, and specific interests related to the A/E/C industry or marketing (500 words maximum).

Deadline: Saturday, May 19, 2018

Contact Terri Albert of Whittenberg Construction ( with any questions. The successful applicant will be notified no later than July 1, 2018. Click here for a PDF of the instructions and application.

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Member News

Joel WallaceTEG Architects is honored to announce that Joel Wallace has been elevated to partner of the firm. Since joining the firm as an intern, Wallace has worked on a diverse range of projects in health care, commercial, municipal, educational, and multi-use facilities. His responsibilities have grown to touch on all aspects of TEG's architectural and design processes from planning to construction documents.

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities

The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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Mark Your Calendar!

April 20 | 11:00 am - 4:00 pm (Come & Go) |  Annual SMPS Keeneland Outing. Visit the SMPS Kentucky website for more information and to get your tickets! They go fast, so get yours now!

May 23 | Afternoon | SMPS Class: Healthcare Panel. Details to come - check the SMPS Kentucky website for updates.

June 2018 | TBD | SMPS Class: Adobe InDesign. Details to come!

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: A bottom-up method of assigning costs to each item in a marketing plan is known as:
A)   the cost-plus method
B)   scenario planning
C)   goal-based budgeting
D)   the percentage method

Find the answer below the SMPS contact information toward the end of the newsletter.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591

CPSM Sample Question Answer: C) goal-based budgeting

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