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March 2018  

President's Letter

Megan Hogan

24K Magic - And No, I'm not Talking About Bruno Mars

Professional development is a double-edged sword. We have to seek ways to further our knowledge to elevate ourselves and our firms, but that isn’t always a fun or exciting activity. I have walked out of many a seminar or class that were so dull, I just knew that my glazed eyes and dragging feet would lead someone to confuse me for an extra from the set of The Walking Dead. Other times though, it’s just magic. And if you were lucky enough to be a part of the February SMPS Class: Mixed Realities in A/E/C - The Immersive Technological Frontier, I know you understand what I mean.

I feel I can confidently speak for everyone in saying, WOW! The energy that Dr. Adam Evans, Assistant Professor of Business Administration at Transylvania University, brought to the room was palpable. It was impossible not to be engrossed from beginning to end. The incredible technology that we have available to us through virtual (VR), augmented (AR), and mixed realities (MR) is impressive enough on its own, but the excitement that Dr. Evans has for teaching others about the possibilities is inspiring. While other programs have left me feeling like a zombie, this class explored how current technology could turn my reality into a post-apocalyptic zombie land. Pretty cool, huh?

It was so refreshing to watch the excitement spill over into happy hour hosted by the wonderful staff at Lexington Beerworks. Everyone was abuzz about what could be accomplished with relatively inexpensive technology. We also got to try our hand at the expensive version using the Microsoft HoloLens, and it’s something that everyone should experience if you have the chance. My point is, this class got us thinking. Not only about ways to integrate VR, AR, and MR into our firms, but a different way of approaching our classes and really providing value to you, our membership.

At the beginning of the year, I promised you that we would continue to identify opportunities for our Chapter to evolve. While it has been a gradual process, classes like this one let me know that we are on the right track. And as I have mentioned before, it’s important to celebrate the little victories along the way, so thank you to everyone who worked so hard to bring Dr. Evans and his message to our Chapter. And if you missed out, don’t let it happen again! Be sure to head to www.smpskentucky.org to register for both the March SMPS Class: Qualifications Based Selection Panel, and our Keeneland Regional Networking event hosted on The Hill tailgate area in April. See you soon!

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS Class

SMPS ClassThe How and Why of Qualifications Based Selection

Tuesday, March 20, 2018

Federal and state funded public works projects require the use of Qualifications Based Selections (QBS) for professional architecture and engineering services. Leaders from the American Institute of Architects-Kentucky and the Kentucky Society of Professional Engineers, as well as a panel of QBS users, will explain the benefits and processes of utilizing QBS.

Besides being required by state and federal funding agencies, QBS brings the creativity and long-term cost saving focus that benefit projects and the public. The panel has extensive experience utilizing QBS and will share the real-world value and start-up efforts needed to assure that the QBS process has been met and that funding for your project is secure. The panel represents agencies which use and administer this process and contractors that see the benefits.

PANELISTS
Janet Pike, Executive Vice President, AIA Kentucky
Russ Romine, Executive Director, Kentucky Engineering Center
Mark Willis, P.E., Principal, Stantec
Marilyn Lewis
Steve Emly, P.E., Senior Project Manager, Qk4
Eric Dawalt, P.E., President of Ridgewater, LLC

AGENDA
9:00 - 9:30 am: Registration & Networking
9:30 - 9:45 am: Welcome & Introduction
9:45 - 11:00 am: Presentation / Panel Discussion
11:00 - 11:15 am: Closing Announcements

LOCATION
Frankfort Plant Board
151 Flynn Avenue
Frankfort, KY 40601
http://fpb.cc/community-room/

[Map]

SPECIAL THANKS TO OUR PROGRAM SPONSOR

KNBA Logo

Click here for panelist bios and to register!

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Announcements

Be Part of the SMPS Kentucky Board

Would you like to strengthen your leadership and organizational skills? Have you thought about getting involved at a board level somewhere? Well SMPS Kentucky is looking for interested candidates for the 2018-2019 Board of Directors. If you would like to have a role in guiding the A/E/C industry into the future, get involved and apply to be on the SMPS Kentucky Board. Does this sound like something you are interested in, please contact Dwayne Rice, President-Elect at drice@henderson-services.com.


 

Keeneland logoJoin SMPS KY on the Hill
Friday, April 20, 2018

Join SMPS for a new spin on our annual day at the races! This regional networking event will take place in a private tent located on "The Hill”, Keeneland’s tailgate area. Each registration includes a catered BBQ lunch and drinks (beer, wine and soft drinks will be provided). Once on The Hill, you can watch and wager on Keeneland's live races shown on the jumbo screen TV and/or play cornhole while catching up with your colleagues.

This event is come and go as you please, so feel free to join in the fun as it suits you throughout the day.

Schedule
11:00 am - 4:00 pm - Tent available in tailgate area (just past Keene Barn)
11:00 am - Gates to Grandstand, Clubhouse & Track Open
Noon - 1:30 pm - Lunch available at tent in tailgate area
1:05pm - First post time for races (Races run approximately every 30 minutes. Bets can be made in tailgating area.)

Cost
$40 for SMPS members, $50 for non-members

Click here for details and to register!


 

SMPS February Program & Networking Event

SMPS Program

In February, Dr. Adam Evans, Assistant Professor of Business Administration at Transylvania University, led an engaging presentation on Virtual, Augmented, and Mixed Realities at The Carnegie Center in Lexington, KY. Afterwards, attendees headed to Lexington Beerworks for additional hands-on demonstrations (as well as excellent local craft beer!).

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Member News

Bacon Farmer Workman Engineering & Testing, Inc. is pleased to announce the opening of their Lexington, KY office.  Dianna Radfcliffe, PE will be managing the office. Other locations include; Paducah KY., Murray, KY., Marion, IL., and Champaign, IL. The address for the new Lexington office is: 300 East Main Street, Suite 210 Lexington, KY 40507. Phone: 859-469-5548

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Membership

Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities


The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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Mark Your Calendar!

March 20  | SMPS Class: Qualification Based Selection (QBS) Panel Discussion. Frankfort, KY. Click here for details and to register!

April 20 | 11:00 am - 4:00 pm (Come & Go) |  Annual SMPS Keeneland Outing. Visit the SMPS Kentucky website for more information and to get your tickets! They go fast, so get yours now!

May 2018 | TBD | SMPS Class: Healthcare Panel. Details to come - check the SMPS Kentucky website for updates.

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: The figure that most accurately reflects the effectiveness of a company's marketing efforts is the:
A)   external rate of return
B)   marketing costs versus revenues gained
C)   revenues per employee
D)   hit rate of proposals

Find the answer below the SMPS contact information toward the end of the newsletter.

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List of Officers

President
Megan Hogan [Bell Engineering]

President-Elect
Dwayne Rice [Henderson Services]

Treasurer
Jamie Draper [CMTA, Inc.]

Secretary
Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
www.smpskentucky.org

 
CPSM Sample Question Answer: B)   marketing costs versus revenues gained

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Classified Ads

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