January 2018  

President's Letter

Megan Hogan

2018, 2018, 2018

It’s that time again. You know, the time when we all spend the next three months putting the wrong date on everything. The New Year brings with it a lot of things, including the inevitable New Year’s resolutions. While I’ve never been big on resolutions, I do appreciate the opportunity to take a look at where I’ve been, where I’m headed, and where I’d like to be. I recently read a quote that said, “Although no one can go back and make a brand-new start, anyone can start from now and make a brand-new ending.” Self-reflection is important year-round, but certainly seems fitting as we kick off 2018.

January 1st meant that the current SMPS board of directors is halfway through our leadership term. It’s hard to believe that six months have already flown by. While we have accomplished many things, we still have more to achieve. We recently held our annual mid-year review meeting where we had a candid discussion about what we have done so far, identified opportunities for improvement, and outlined goals to finish our term.

Overwhelmingly, we agreed that the programs and networking events to-date have been some of our best. From the amazing Crafts for a Cause Fundraiser & Networking event in support of the Race for the Cure, to the joint Economic Development Symposium with SMPS Indiana offering exposure outside of our Kentucky network, to the new and relevant speakers and topics featured at each of our monthly programs. We have hit some home runs this year and want to ensure that we continue that momentum moving forward.

While it’s important to celebrate these successes, I’m a firm believer that there is always room for improvement. Our group agreed that we have a huge opportunity to improve engagement. This means being committed and engaged ourselves as board members, and finding better ways to engage you, our membership. If it’s been a while since you’ve attended, please take a look at our upcoming January program focusing on Building Momentum with Millennials. As the workplace demographic is changing, understanding how to motivate the younger generations is something we all need to understand. Beyond that, we need you to let us know your interests. Is there a certain topic we need to cover? Would you like to join the board or a committee? Don’t hesitate to speak up so we can ensure that everyone is getting the most from their membership.

We then outlined our goals for the rest of our term. We plan to continue our efforts to host the Heartland Regional Conference in 2021 by officially submitting an application to be considered. That may seem a long way off, but this regional conference would offer exposure at a level never before seen for our chapter and membership. It will also require all hands-on deck, so be thinking about ways you might want to participate in this effort. Finally, we brainstormed a new concept for a regional networking event that changes up the way we’ve always done things. Stay tuned for more information about this exciting event and the rest of our plans in the coming months. Happy New Year!

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS Class

SMPS ClassBuilding Momentum with Millennials
January 23, 2018

Participants will explore the various generations that are currently in the workforce. Special attention will be given to understanding the millennial generation and how to lead this large and diverse generation as it continues to integrate into the workforce.

Mayor Carter M. Hendricks took office as Hopkinsville’s second youngest mayor on January 1, 2015. In addition, Mayor Hendricks currently owns Momentum Consulting, a company focused on helping businesses and organizations improve through public speaking, training, professional development, and leadership coaching.

Mayor Hendricks has also served as the President/CEO of the Christian County Chamber of Commerce from 2010-2014. Prior to his tenure as President/CEO, Hendricks served as the Senior Vice President and Military Affairs Director at the Chamber from 2005-2009.

Mayor Hendricks’s previous professional experiences include teacher, coach, after school supervisor, grant coordinator, college instructor, and AmeriCorps member.

10:00 - 10:30 am: Registration
10:30 - 10:45 am: Welcome & Introduction
10:45 - 11:45 pm: Presentation
11:45 - 12:00 pm: Questions & Announcements

The Plantory
501 West Sixth Street, Suite 250
Lexington, KY 40508

Click here for more information and to register!

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Member News

The Kleingers Group welcomed Justin Spalding to their team in December 2017 as an Engineer II in their Louisville office.

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities

The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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Job Postings

Are you looking to hire a Business Development/Marketing professional? Contact Debbie Winn at 859-327-9889 or

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Center Stage

Each month we highlight leadership from SMPS member firms. This month we're talking to Baccus Oliver, Principal at Marcum Engineering.

Bob PickerillBaccus L. Oliver, PE, CxA, LEED AP 
Marcum Engineering

Do you have any pets? If so, what are their names?
Sure do, but let me tell you about my family first. I have a wonderful wife, Jennie, with whom I have been married 25 years. We have a daughter, Faith, who is a freshman in college and a son, Grayson, who is a freshman in high school. Smoky is our cat named for the Smoky Mountains. Zoey is our self-absorbed Yorkshire Terrier.

What’s the most interesting thing about you that we probably wouldn’t guess or know? 
Don't know that it is interesting, but most people do not know I play drum set for our Lord at our church, Southland Baptist Temple.

Why engineering? What inspired you to pursue this career?
I was attracted to Mechanical Engineering because I enjoy creating and wanted to know how materials and systems work.

How has the profession changed since you started? How do you see the field changing over the next ten years?
I went to the University of Kentucky when we had access to 1 of 24 computers and one network printer. Computers and the World Wide Web are the obvious change in the last 25 years. I am guessing the next 10 years will see more advances in information access, exchange, and real-time engineering.

What advice do you have for aspiring engineers?
Love what you do and every day will be interesting and the bonus is you will be paid for having fun.

What do you believe sets Marcum Engineering apart?
Extra attention to customer service.

How do you approach your projects?
Open minded with special attention to appropriateness. Sometimes enough forethought hasn't been given to a problem before a project is defined and commenced. It is never too late to question if you are on the correct path.

What is your ultimate goal when it comes to your work?
I strive to have exceptional solutions for our clients' problems.

What is the number one challenge you face in marketing your firm?
Having the time given I am a Principal for our firm. This is where we depend on trained marketing coworkers.

How does membership in SMPS benefit Marcum Engineering?
The networking is important to us.

Is there anything we have not covered that you would like to tell us about yourself or Marcum Engineering?
I just want to remind any Engineers that may be reading this that we have an incredible field in which we create for our fellow man. Providing safe roads, bridges, buildings, products, etc. is a real blessing. Do not be lulled into taking our training nor our responsibility for granted.

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Mark Your Calendar!

January 23 | 10:00am - Noon | SMPS Class: Building Momentum with Millennials | Explore the various generations currently in the workforce, with special attention given to understanding the millennial generation. Click here for more information and to register!

January 24 | Noon - 1:00pm | SMPS Webinar. 2018 A/E/C Marketing Trends: What's becoming the new norm and what isn't. Louisville [K. Norman Berry Associates Architects] and Lexington [Lynn Imaging]. Mark your calendar! Registration information to come.

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: Which of the following is the most effective measure for calculating ROI for public relations?
A)   Number of proposals generated as a percentage of articles placed.
B)   Number of leads generated as a percentage of articles placed.
C)   Number of referrals as a percentage of articles pitched.
D)   Number of articles placed as a percentage of articles pitched.

Find the answer below the SMPS contact information toward the end of the newsletter.

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List of Officers

Megan Hogan [Bell Engineering]

Dwayne Rice [Henderson Services]

Jamie Draper [CMTA, Inc.]

Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591

CPSM Sample Question Answer: C

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Classified Ads

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