August 2017  

President's Letter

As SMPS Kentucky closes out another fiscal year, I can’t help but be sentimentally reflective. It would be an understatement to say that the past 12 months have been the most challenging, yet rewarding, rollercoaster ride of my life. From leading the preeminent marketing organization in Kentucky (pat yourself on the back) and executing a comprehensive rebrand for my own firm to passing the dreaded CPSM (Certified Professional Services Marketer) Exam and pulling off a surprise wedding, I am not the person or professional I was 365 days ago.

As a self-proclaimed control freak with a dash of OCD, the lessons came daily (or hourly at times). Some of the most transformational takeaways from being President of SMPS KY include:

  1. Patience is mandatory! Patience with people, patience with the process, and patience with yourself. While this is common sense, it is also one of the hardest concepts for ambitious marketing and BD professionals to grasp – much less apply.

  2. Treat everyone as a mentor. Good, bad or ugly, you are always learning something from every single person you encounter – harness and leverage that. 

  3. Have a "How can I help you?" attitude. Chances are you will get more out of helping others than anyone else... trust me. Yet, it is important to approach these situations without expecting the favor to be returned because disappointment can derail even the most seasoned marketer.

  4. Strategy always, in all ways. I could apply this to a hundred different situations over the past year, but perfecting your long game is critical in our profession. You won't always win the battle, but you sure as hell better win the war.  

  5. Embrace the chaos. Let's be honest, the ebbs and flows are part of our dirty little fascination with this industry. Without the waning to sober us, and the challenge to revive us, we would all be bored. Take advantage of the commotion; let it spark new ideas and approaches to anything and everything. 

  6. There is no substitute for authenticity. The A/E/C Industry walks the tightrope of creativity and analytics. This battle between left and right brain makes it easy for professionals and firms to lose their identities in the shuffle. Clients, co-workers and consultants are starving for authenticity because perfection is not relatable. Whatever your style, whatever your personality, embrace it! Serve candor up on a silver platter, and watch your credibility, relationships and bottom line soar.

  7. Work hard; stay humble. I’m not sure which is worse, entitlement or hubris. Professionals who actively put their heart and soul into their work are rarely either of the aforementioned profanities. By approaching everything with passion and fortitude, you write the script for others to advocate for you and your firm – no matter your position.

  8. You will never be given more than you can handle (relatively speaking). You are probably thinking, “Famous last words!” We all feel like we are drowning at times, but it is important to remember that having a lot on your plate means people trust you. Put together a game plan, and knock it out of the park! On the flip side, if a request is truly unrealistic – from timeline to deliverables – it is your responsibility to speak up.

  9. If you want to see change, step up and take the reins. This one is self-explanatory, but it is essential to remember that leadership is not synonymous with austerity. Compassion, encouragement and flexibility all incite loyalty, which is what distinguishes great leaders.

  10. The tide of change can either pull you under or whisk you to better places. During a particularly arduous stretch this past year, a mentor and friend sent me a note containing an Eckhart Tolle quote. The quote read, “Whatever the present moment contains, accept it as if you had chosen it. Always work with it, not against it, and this will miraculously change your life.” In addition to being profoundly true, it was exactly what I needed to be reminded of. All of us are handed some tough situations from time to time, but truly great professionals are made in the wake of adversity.

While I have certainly felt the effects of change and progression this year, I cannot take credit for it. You – as SMPS members, confidants, mentors, partners in crime and friends – have taught me more than I could have ever imagined. For that, I wholeheartedly thank you.

As the incoming Board of Directors prepares to take their seat in September, I’ll close with these sentiments: The world’s most amazing and effective professionals reside in the A/E/C Industry. Where else can you find designers, problem solvers, entrepreneurs, visionaries, storytellers, saints, sinners and advocates at the same table? Thank you for letting me be a small part of a much bigger narrative, and prepare yourselves for an incredible year ahead!

Lindsey Cheatham, (Murphy Group Architects), SMPS President 2016-17

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SMPS Class

SMPS ClassHistoric Preservation Panel
at Shaker Village
August 15, 2017

Join SMPS KY at the Historic Shaker Village as we learn about historic preservation in the A/E/C field from panel experts. 

Holly Wiedemann, AU Associates, Moderator

Bill Weyland, Weyland Ventures, Panelist
Carter Scott, K Norman Berry, Panelist
Daniel Vivian, PhD, UK Department of Historic Preservation, Panelist
Margaret Jacobs, AIA, CID, Tate Hill Jacobs Architects, Panelist

1:30 - 2:00 pm: Registration & Networking
2:00 - 2:15 pm: Welcome & Introduction
2:15 - 3:45 pm: Presentation and Q&A
3:45 - 4:00 pm: Closing Announcements


Shaker Village of Pleasant Hill
3501 Lexington Road
Harrodsburg, KY 40330

NOTE: Due to venue restrictions, no outside food or drink is allowed.

Thank you to our Sponsors!

KNB Logo

STW Logo

Click here to register!

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Lexington Park(ing) Day 2017

Show off your creative design talent at the PARKing Day event on Saturday, September 16, 2017. The Kentucky Chapter of American Society of Landscape Architecture is sponsoring the annual event in which designers collaborate to temporarily transform metered parking spaces into public spaces. The event draws attention to the need for more urban public open space. 

The event in September is from 4:00 p.m. to 11:00 p.m. on Short Street in Lexington. Please contact Erin Hathaway of CARMAN at for more information.

Parking Day 2017

Parking Day Map



Race for the Cure with Amanda's Army of Angels

Join Amanda's Army of Angels on Saturday, October 21st, as we run or walk to beat breast cancer! Click here to register!

Amanda's Army of Angels

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Job Postings

Marketing/Proposal Coordinator

Bell Engineering is seeking a marketing/proposal coordinator to assist with marketing, proposal coordination and business development activities to support our growing firm. This full-time position reports to the Director of Marketing. To apply, please visit

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Center Stage

Each month we highlight leadership from SMPS member firms. This month we're talking to Nick Morgan, Principal at Shrout Tate Wilson Consulting Engineers.

Nick Morgan STWNick Morgan, Partner
Shrout Tate Wilson

Do you have any pets? If so, what are their names?
Yes, two dogs. Otto a Goldendoodle and Alex (Morgan) a Cavapoo (named for famed USA Women's National Team soccer player). And a chinchilla named Junie.

What’s the most interesting thing about you that we probably wouldn’t guess or know? 
As part of my obligation to our country for my education at the U.S. Merchant Marine Academy, I spent eight years in the U.S. Naval Reserve and retired as a Lieutenant Commander (LCDR) in 2004.

Why landscape architecture? What inspired you to pursue this career?
It was somewhat by default. Around sixth grade, I had a goal to attend one of the five service academies. When I was accepted to the U.S. Merchant Marine Academy, there were basically two majors: Marine Transportation and Marine Engineering. I chose the latter, figuring it could lead to other engineering options outside the maritime industry.

How has the profession changed since you started? How do you see the field changing over the next ten years?
I think the most obvious is the speed at which we design. Much of this is due to how technology has evolved in our industry going from engineers performing hand calculations and the lost art of drafting to the real-time, design-on-the-fly nature of BIM modeling.

I believe in years to come we will see more projects being delivered under non-traditional methods. I think there will be a shift from common plan/spec and design/build delivery methods to IPD and P3 arrangements when delivery times are shortened or when owners need to pursue atypical funding mechanisms.

What advice do you have for aspiring engineers?
Engineering offers many different avenues and specializations, but most boil down to the same basic fundamentals we learned in school and how they translate to the design and construction world. I would suggest to set engineering aside and find the firm/company that focuses on values and their employees.

What do you believe sets Shrout Tate Wilson apart?
By far, our staff. We have the most talented and knowledgeable staff in our industry. They all have the same dedication to understand our clients' needs and deliver successful projects. But the real difference is the camaraderie between our people both in and out of the office. We are fortunate to have maintained our sense of family as we have grown over the years. It's a great working environment and a group of folks I look forward to seeing every morning.

How do you approach your projects?
We focus not only on strong design, but developing relationships with our clients. We put a lot of emphasis on listening to our clients' needs as well as educating them throughout a project. Building this relationship early fosters good communication and a successful project from start to finish.

What is your ultimate goal when it comes to your work?
It's about helping others. Maybe I helped an employee learn something new about themselves, or helped an owner deal with a business problem, or even helped connect our project partners with someone new.

What is the number one challenge you face in marketing your firm?
The information exchange. Several people within our firm will be involved in pursuing a project or client. There is a constant need to communicate internally so we are all in touch with the latest information.

How does membership in SMPS benefit Shrout Tate Wilson Consulting Engineers?
The network of business development and marketing professionals is an exceptional resource. This organization allows us to form friendships with Kentucky firms and easily connect with national partners.

Is there anything we have not covered that you would like to tell us about yourself or Shrout Tate Wilson?
STW leadership and employees are One to One reading volunteers. We partner with a neighboring school in Lexington, William Wells Brown, to read an hour per week with a student during the school year. It's an incredible experience that teaches us so much about mentorship and volunteering, while helping an elementary student gain confidence in reading along the way.

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Member News

Congratulations to Tyson Enzweiler and his wife on their new arrival! Tyson, Marketing Manager for KLH Engineers in Fort Thomas, Kentucky, has been an integral part of the SMPS KY board for the past several years. We're so happy for you and your family, Tyson!

Lindsey Cheatham, SMPS Kentucky President and Director of Marketing at Murphy Group Architects, recently passed the Certified Professional Services Marketer (CPSM) Exam, making her one of four professionals in Kentucky to hold this designation. Great job, Lindsey! We're so proud of you. Click here for more information about the benefits of being a CPSM.

Zweig Group recently named CMTA Consulting Engineers 2nd on their Hot Firms List & 13th for Best Places to Work. Congratulations to CMTA for receiving such high honors!

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities

The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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Mark Your Calendar!

August 15 | 1:30pm to 4pm | SMPS KY Class at Shaker Village: Historic Preservation. Panel discussion moderated by Holly Wiedemann, founding principal and President of AU Associates. Shaker Village, Harrodsburg, KY. Click here to register!

September 19 | 9am to Noon | SMPS KY Class: NeuroSelling with Bryan Gray. During this dynamic session, you will learn how your prospect's brain scientifically makes a buying decision; how to craft brain friendly messages; and how making your offer easier to understand and digest can lead to faster and more efficient decisions... in your favor. Lexington, KY. Click here for more information and to register!

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam! What are you waiting for? Click here for more information.

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List of Officers

Lindsey Cheatham [Murphy Group Architects]

Megan Hogan [Bell Engineering]

Jamie Draper [CMTA, Inc.]

Terri Albert [Whittenberg Construction]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591

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