December 2017  

President's Letter

Megan Hogan

The Holiday Rush

I know, I know – we feel like we are in a rush all year long. Rushing to meet deadlines, trying to maintain a healthy work/life balance, and racking our brains to come up with new ideas. It never fails though, there is nothing quite like the holiday rush. End of year close-out, planning for next year, last minute Request for Qualifications (RFQ), and getting it all done with time left to spend celebrating the season with your friends and family can be overwhelming. While we can’t control everything, I’ve read several articles lately that centered around proposal management. Proposal management is absolutely important year-round, but I think it becomes even more critical as we wrap up each year.

We’ve all been there. It’s a week or so before a major holiday, and across your desk comes a request (or three or five!) that is due the week after the holiday. Now you may argue that if the project is coming out and you’re just now starting on it you are wasting your time, and you’re probably right. However, these situations do arise. Knowing how to handle them can mean the difference between visions of RFQ’s rather than sugar plums dancing through your head.

For argument’s sake, let’s say you’ve reviewed the proposal requirements, made your go decision, and identified the project team. You know you can pull together the base information, but you need an approach from your technical staff. How do you ensure that you receive it in a timely manner?

  1. Ask nicely – While this seems like a no-brainer, it is easy to forget that emails and texts have a tone, intended or not. “You attract more flies with honey than vinegar”, and this applies to getting information you need from people. We have to remember, although they seem alien to us at times, technical staff are people too, and “please” and “thank you” go a long way.

  2. Be specific – I mean very specific. Outline exactly what you need from who along with a due date. This includes content, length, specific questions that need to be addressed, and so on. Vague requests generally lead to subpar content which delays the process. Not to mention going back and forth just frustrates everyone involved.

  3. Follow up – Make sure the team understands your request and who is handling what. See if they have any questions. Let them know that you are there to help if they get stuck.

  4. Include “float” in your schedule – As you are identifying what you need, who you need it from, and when you need it by, this is where proposal management comes into play. It is important to build “float” days into your schedule. If you give them four days to get it done and they are unable to do that, you are faced with making that time up in the final review and production process. However, if you give them three days, build in a “float” day where your overall schedule is not affected if they run a day over, you’re not left scrambling to finalize things.

For more information on scheduling and other proposal management tips, check out Matt Handal’s blog at I find the information he shares to be helpful, but also refreshing as he doesn’t take himself, or our industry, too seriously. I hope everyone has a stress-free holiday season where no one issues that last minute RFQ and everyone gives you ample time to respond. Who am I kidding? I hope these tips help you through the end of year and keep you from hitting the eggnog a little too hard. Happy Holidays!

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS Class

SMPS ClassBuilding Momentum with Millennials
January 23, 2018

Participants will explore the various generations that are currently in the workforce. Special attention will be given to understanding the millennial generation and how to lead this large and diverse generation as it continues to integrate into the workforce.

Mayor Carter M. Hendricks took office as Hopkinsville’s second youngest mayor on January 1, 2015. In addition, Mayor Hendricks currently owns Momentum Consulting, a company focused on helping businesses and organizations improve through public speaking, training, professional development, and leadership coaching.

Mayor Hendricks has also served as the President/CEO of the Christian County Chamber of Commerce from 2010-2014. Prior to his tenure as President/CEO, Hendricks served as the Senior Vice President and Military Affairs Director at the Chamber from 2005-2009.

Mayor Hendricks’s previous professional experiences include teacher, coach, after school supervisor, grant coordinator, college instructor, and AmeriCorps member.

10:00 - 10:30 am: Registration
10:30 - 10:45 am: Welcome & Introduction
10:45 - 11:45 pm: Presentation
11:45 - 12:00 pm: Questions & Announcements

The Plantory
501 West Sixth Street, Suite 250
Lexington, KY 40508

Click here for more information and to register!

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BG TrustFrom The Blue Grass Trust for Historic Preservation:

URGENT CALL TO ACTION to Save the Historic Tax Credit

On November 9th the House Ways and Means Committee passed the Tax Cuts and Jobs Act or H.R. 1, which entirely eliminates the Historic Tax Credit. On the same day, the Senate Finance Committee released its version of a tax reform bill that proposes to halve the Historic Tax Credit, from 20% to 10% for historic buildings, as well as eliminate the 10% credit available for buildings not on the National Register of Historic Places, but put in service before 1936.

Please contact your House Representative and Senators to ask them to insert the Historic Tax Credit back into the final bill. Here are some helpful resources:

The future of the Historic Tax Credit hangs in the balance and will be decided over the next few weeks. Through courteous and constructive communication with your elected representatives, your voice could make the difference. Thank you for your assistance with this important issue.

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Member News

Congratulations to Susan Hill of Tate Hill Jacobs Architects for receiving the Association for Learning Environment's (Kentucky Chapter) 2017 Planner of the Year Award, also known as the Lifetime Achievement Award. This award honors individuals who, throughout their career, have made significant and lasting contributions to the educational facility planning industry.

Congratulations, also, to Steve Maggard of Ross Tarrant Architects for becoming an Envision SP through the Institute for Sustainable Infrastructure! Steve is one of only 11 people in Kentucky to show this dedication to designing sustainable sites.

The Council of State Governments recently received LEED® Silver status, bringing CMTA to 57 LEED projects totaling more than 3 million square feet! Keep up the great work!

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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Do you enjoy reading our monthly newsletter, but haven't taken the dive to become an SMPS member yet? Membership in SMPS bestows a myriad of benefits, including:

  • Networking opportunities
  • Visibility for your firm
  • Maintaining relationships with clients and prospective clients
  • Providing a pipeline for industry news
  • Continuing education programs to help you expand your skills
  • Publications like MARKENDIUM, the SMPS Body of Knowledge online, a subscription to Marketer magazine, and access to research and white papers funded by the SMPS Foundation
  • Leadership opportunities

The Kentucky Chapter of SMPS does not charge separate dues, so your membership in National SMPS includes membership in SMPS Kentucky. Membership rates are as follows:

New Member: $390 + $50 origination fee
Renew Membership or Reinstate a Previous Membership: $390
Student Member: $25
Retired Member: $30

In order to attend SMPS Kentucky programs at the member rate, only one representative per firm needs to be a member on the National SMPS level.

So are you ready to take the plunge? Click here to join!

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Mark Your Calendar!

January 23 | 10:00am - Noon | SMPS Class: Building Momentum with Millennials | Explore the various generations currently in the workforce, with special attention given to understanding the millennial generation. Click here for more information and to register!

January 24 | Noon - 1:00pm | SMPS Webinar. 2018 A/E/C Marketing Trends: What's becoming the new norm and what isn't. Louisville [K. Norman Berry Associates Architects] and Lexington [Lynn Imaging]. Mark your calendar! Registration information to come.

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: Which of the following is the best source for the most current information about a particular market?
A)   Leaders of local or national associations related to the market
B)   Periodicals related to the market
C)   Colleagues in other firms that are working in the market
D)   Annual surveys published by market research organizations

Find the answer below the SMPS contact information toward the end of the newsletter.

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List of Officers

Megan Hogan [Bell Engineering]

Dwayne Rice [Henderson Services]

Jamie Draper [CMTA, Inc.]

Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591


Happy Holidays

CPSM Sample Question Answer: A

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