Meeting/Event Information

Brew at the Zoo: SMPS Business Development

June 14, 2017
1:00 PM to 5:30 PM
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Louisville Zoo
1100 Trevilian Way
Louisville, KY 40213

Space for this popular event is limited, so don't delay. Register today!

In 2015, the Society for Marketing Professional Services and SMPS Foundation embarked on a major joint research initiative to explore how A/E/C firms are handling business development. The result of this research is the executive report, “Sell. Do. Win Business.” Working with several partner organizations, including the American Institute of Architects, Associated General Contractors, and the National Council of Structural Engineering Associations, the researchers surveyed more than 1,300 business developers, seller-doers, principals, and marketing directors to conduct a deep dive into the art and science of business development. Who is responsible for BD? How many firms are using seller-doers verses dedicated business developers? How do these positions co-exist in firms that have both? What are the primary responsibilities? What skills are lacking?

In addition to the extensive quantitative research, the project included qualitative research with business developers and seller-doers, adding another layer of depth and insight while complementing the SMPS Foundation’s previous research compiled in the 2013 book, A/E/C Business Development – The Decade Ahead. The result is one of the most comprehensive looks at design and construction BD ever conducted, focusing on the “who” and painting interesting pictures of both the present and the future of business development.

Learning Outcomes

  • Gain business development data to benchmark with your firm 
  • Learn how A/E/C firms are approaching business development from a staffing perspective
  • Understand how dedicated business developers and seller-doers set goals 
  • Learn about skills gaps identified by seller-doers
  • Gain insight into how A/E/C firms believe their business development programs will evolve in the coming decade 


1:00 pm to 1:30 pm Registration in Gheens Room
1:30 pm to 3:30 pm Welcome, Introduction & Presentation
3:30 pm to 4:00 pm Transition to Hillside Gazebo for Happy Hour
4:00 pm to 5:30 pm Happy Hour


Special instructions

Registration includes parking, zoo admission, speaker presentation, one drink ticket and appetizers. Should you want to visit the zoo prior to the event, email and she will meet you at the zoo parking lot on June 14th between 10am to 11am. 

Thank You To Our Meeting Sponsor!

Thank You To Our Happy Hour Sponsor!

Speaker Bio
Holly Bolton, FSMPS, CPSM 
Owner, 3chord Marketing LLC
A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, is owner of 3chord Marketing, a consulting firm that helps design and construction firms share their stories and connect with their audiences through content marketing. Her 17 years of experience include wearing many hats for a small newspaper and serving in a variety of marketing, business development and corporate communication roles for architecture and engineering firms. Holly has served in a variety of local, regional and national roles for the Society for Marketing Professional Services, including president of the Indiana chapter, chapter delegate on the Society board of directors, and president of the SMPS Foundation board of trustees, where she is currently Treasurer. A Certified Professional Services Marketer and an SMPS Fellow, Holly co-authored the SMPS Foundation research white paper, The Client’s Use of Social Media and Social Networking and the SMPS book, A/E/C Marketing Fundamentals. In 2016, ENR named her one of the Midwest’s Top 20 under 40. Holly has presented around the country on marketing, business development and leadership topics and has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri

Continuing Education Credit Available
Please don’t forget to let Leslie Fannin or Beth Workman know if you need CEU credits.

Cancellation policy: Cancellations must be made at least 24-hours prior to the meeting to be eligible for refund.  


$35.00 Members

$35.00 Co-Workers of SMPS Kentucky Members

$55.00 Non-Members

$45.00 Members of Other SMPS Chapters

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